Launching the See Me Save Me campaign with RoadPeace

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Yesterday, friends and families of road victims stood in the slushy snow to launch a new campaign, See Me Save Me, which is dedicated to reducing lorry danger to cyclists and pedestrians. It is coordinated by RoadPeace, the excellent never-well-enough-funded national charity for road crash victims and their families. As we stood around the ghost bike in Notting Hill Gate, the memorial to Eilidh Cairns who was killed three years ago, we reminded ourselves of the fact that this is a problem that can be solved.

One of the strange things about trying to prevent deaths and injuries on our roads, is that we don’t call it by its name ‘Road Danger’, we call it by its solution ‘Road Safety’.

The ghost bike at King's Cross Station

‘Road Safety’ sounds quite cosy, quite lollipop ladyish, but it means trying to reduce Road Danger, which can prevent killings and maimings and life changing injuries to all road users, motorists, cyclists, pedestrians, or public transport passengers. It means fewer crushed bodies, broken limbs, grieving families, less tragedy, less waste, less burden on the economy. Because road deaths are expensive to all of us, costing well over £1m per death in emergency services, NHS costs, social security payments as well as road closures, traffic jams and delays, while the victim is scraped off the road. Road deaths and injuries are wasteful, expensive and unbearably tragically unnecessary.

I support the See Me Save Me campaign wholeheartedly. Not because I knew Eilidh, nor the man killed last Friday, nor Brian or any of the other 15 cyclists killed on London’s roads last year, but because it could happen to me or to one of my loved ones. In fact, it could happen to any of us.